Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities.
There are question marks for all over distribution of content, for example, not least as the so-called giants of the industry organize their money marketing spend to capture the demand from customers.
Further into the weeds of distribution come issues around supply of inventory and where to place the best bets for the maximum exposure to new and existing customers.
And how does the sector decipher the increasingly blurred lines between hotels and alternative accommodation, including how the platforms that service both figure out how to grow as businesses.
The full interview with PhocusWire’s Kevin May is included below.
PhocusWire Pulse: Rentals On The Rise – The Big Picture in alternative accommodation
email@example.com (PhocusWire) October 14, 2021 at 04:25PM